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Apple Juice Concentrate is a kind of juice made from fresh apples through selection, cleaning, crushing, squeezing, concentration, sterilization and other processes. It is one of the most important base materials for preparing various juices and beverages. It is also used for brewing and is the main raw material for apple vinegar and cider in the domestic and foreign markets.

The concentrated apple juice processing industry requires non-commodity apples as raw materials, supplemented by packaging materials such as filling bags and barrels; the upstream industries are apple planting and packaging industries. The concentrated apple juice produced by the concentrated apple juice processing industry is sold directly or indirectly to the beverage manufacturing industry that uses concentrated apple juice as raw material. The downstream industry is the beverage manufacturing industry, and the main participants are beverage manufacturers.

In 2024, the export volume of concentrated apple juice in China was about 534,866 tons, an increase of 99% compared with about 268,105 tons in 2023. The large-scale production of concentrated apple juice in China began in the late 1990s, but due to my country's rich apple resources, the development speed is amazing. In just about ten years, it has occupied more than 50% of the world's concentrated apple juice market.

Policy environment and industry norms

In recent years, the government has introduced a series of policies to promote the healthy development of the food and beverage industry. For example, the 2024 government work report emphasizes the promotion of the construction of a modern industrial system, the acceleration of the development of new quality productivity, and the promotion of the high-end, intelligent and green transformation of traditional industries. These policies provide a good external environment for the sustained and healthy development of the concentrated apple juice industry.

Future development trends

In the next few years, the concentrated apple juice industry will continue to maintain its growth trend. With the increasing demand for green and healthy food, the industry market will usher in greater development space. In addition, technological innovation and changes in the market competition pattern will also have an important impact on the development of the industry. Leading enterprises will continue to expand, and small and medium-sized enterprises will fill the market gap and form a new market pattern.

Specific data and case analysis

Take Gansu Province as an example. In the first five months of 2025, the export value of concentrated apple juice in Gansu Province increased by 19.0% year-on-year to 190 million yuan. This growth is due to a number of support measures from the government and customs, including optimizing the export supervision process, strengthening the quality supervision of raw materials, and providing customs clearance facilitation services.

These specific data and cases show that local governments and relevant departments have played an important role in promoting the export of local specialty agricultural products.